Korean life
Do you know that Paris Baguette is a Korean company?
2023. 4. 27.
SHI MO

Do you eat a lot of bread? Where do you often go to buy bread in Korea? Of course, there are many other bakeries, but Paris Baguette cannot be avoided when it comes to bakeries. However, just by looking at the name Paris Baguette, I think many of my friends will think that it is a French company. Do you know that Paris Baguette is a mainland Korean company?


So, this time, let's learn about Paris Baguette.


Source: Paris Baguette | MBC MALL (imbc.com)


According to the start-up guide on Paris Baguette's website, you can see that Paris Baguette is a Korean bakery brand established in 1986. According to the product information on the homepage, Paris Baguette sells various products such as bread, cakes, and sandwiches, and store information, order information, and promotions can be checked on the official website and app. Not only that, but if you refer to the information presented in the lunch sandwich section on the homepage, you can see that Paris Baguette's pastry sandwiches are popular, and they feature a pleasant butter scent.


Source: Paris Baguette (paris.co.kr)


If you look at the history of Paris Baguette, Paris Baguette started in 1986 under the name of Paris Croissant, and started franchise business in 1988 by opening the first trade center store. In 1996, it ranked first in sales and maintained its undisputed No. 1 position in the bakery industry. Paris Baguette is a premium bakery brand that has been leading the European-style bakery market in Korea, and sells all bread products that have received HACCP certification, a food safety management certification. Paris Baguette currently operates about 4,000 stores in Korea and abroad, and has also entered China, the Americas, Southeast Asia, and France.


Source: Looking at the photos of Paris Baguette No. 1 Gwanghwamun branch 30 years ago... A bakery that adds 'bread' to stocks - Sports trend | News Delivery Department (khan.co.kr)


If you look at the information on Paris Baguette's homepage, you can see that Paris Baguette is gaining customers' trust by selling all bread products that have received HACCP certification, a food safety management certification. Not only that, but through the contents, you can see that Paris Baguette offers a variety of products and flavors, so customers can choose according to their taste and purpose.


Source: Go to Paris Baguette, not a convenience store... There's a reason why it's hot among home sul people | Korea Economic Daily (hankyung.com)


According to the Hankyung News report on March 8, 2022, "I'm going to Paris Baguette, not a convenience store... There was a reason why 'homesul people' are hot", it can be seen that Paris Baguette is releasing products that are popular with home sul people. For example, we sell snacks such as cheese balls and pizza bread, and light meals such as sandwiches and salads. These products are said to be popular with home drinkers (those who drink at home) because they go well with alcohol and are easy to eat.


Source: Paris Baguette, Hwamijeonggwa, which is great for gifts! : Naver blog (naver.com)


There are many popular products of Paris Baguette.


For example, if you read the information on the homepage of Paris Baguette, it is introduced that Paris Baguette, the representative product of Paris Baguette, is a bread that is crispy on the outside and moist on the inside. It is also said that chewy bagels, fresh salads, and cakes with rich cheese are also popular.


If you also want to purchase popular Paris Baguette products, you can check and order various products on the Paris Baguette website or app.

Tag
#Korean brand
#Paris Baguette
#Korean food
#History of Paris Baguette
#Global Company
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SHI MO
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