Those of you who live in Korea will know that there are many cafes along the way. However, while coffee is originally known as people's favorite drink in the West, you may be wondering why it is so popular in Korea as well. If you have many Korean friends around you, you may have seen them end their meal with a cup of Americano at a nearby cafe after having lunch or dinner. Then I think you might be wondering why Koreans love coffee so much.
Therefore, this time, let's find out why Koreans love cafes.
Source: Iced Americano coffee in a glass at a cafe bar. | Premium photo (freepik.com)
According to the Gallup Report, published on May 25, 2019, "40 things Koreans like [Brand Edition] - drinks/beer/ramen/coffee shops/internet portal sites/clothing/jeans/luxury goods (2004-2019)" According to this, it can be seen that cafes in Korea are spaces that can be used for various purposes. You can choose an appropriate cafe according to conversations with friends or lovers, work or study, relaxation or hobbies. Cafes are also places that reflect individual tastes and lifestyles.
Source: Gallup Korea Research Institute (gallup.co.kr)
If you refer to "40 Things Koreans Like [Brand Edition] - Drinks/Beer/Ramen/Coffee Shops/Internet Portal Sites/Clothing/Jeans/Luxury Products (2004-2019)", cafes offer delicious and diverse coffee and beverages. You can see that many people prefer coffee as a drink that helps to recover from fatigue and change the mood. Next, Starbucks is the most popular among coffee shop brands, and it is said that they drink an average of 1.5 cups of coffee a day.
Source: Naver Influencer: Cafeplex | Home of cafe lovers (naver.com)
If you read the sentence posted by the official account of "Cafe Flex | People who like cafes" on Naver Influencer, it is said that cafes create a trendy and cozy atmosphere. Cafes are known to stimulate consumers' emotions with interiors, music, and lighting, and provide scenes that are good for photos or sharing on social media. Not only that, but cafes are also said to be a place where you can feel the specialness that is easily accessible in everyday life.
Based on these reasons, it is judged that Koreans like cafes.
Source: Beyond a coffee break... become a part of life | Korea Economic Daily (hankyung.com)
Coffee consumption by Koreans is at a high level in the world. Referring to the Hankyung News on April 14, 2021, "Beyond a cup of 'coffee'...becoming a part of life", it was confirmed that as of 2018, one adult was surveyed to drink 353 cups of coffee per year. .
Source: Why do Koreans drink over 350 cups of coffee a year - Sisa Journal (sisajournal.com)
According to the news, "Why do Koreans drink more than 350 cups of coffee a year" reported on February 11, 2020 in Sisa Journal, Koreans' coffee consumption is about 2.7 times the world's average consumption of 132 cups. In addition, the sales of coffee shops are $4.3 billion, ranking third in the world after the United States and China.
Koreans have developed a variety of ways, places, and cultures to enjoy coffee. Reading a book or working at a cafe, making coffee at home, having it delivered and drinking it, etc. It can be said that coffee has become a part of Korean life.
