Which department store do you usually visit when shopping? Each country has its own department store. Which department store do you think is the most representative department store in Korea? Of course, there are various department stores in Korea, but in my personal opinion, Shinsegae is the representative department store where you can purchase the largest and most diverse products.
Even if you visit Shinsegae often for shopping, you probably don't know much about Shinsegae. You may not know much about Shinsegae's history or why it's so popular in Korea, so let's take a look at Shinsegae, a representative Korean department store.
Introduction to Shinsegae Department Store
Shinsegae Department Store is a representative department store chain in Korea.
Founded in 1930, Shinsegae Corporation was the predecessor, and is currently operated as an affiliate of the Shinsegae Group. Shinsegae Department Store has 15 branches nationwide, and the main store is located in Jung-gu, Seoul.
Source: Shinsegae, why didn't you erase the past? (bizwatch.co.kr)
History of Shinsegae Department Store
From a historical perspective, the history of Shinsegae Department Store began in 1930. On October 24 of the same year, the Shinsegae department store main store opened as Mitsukoshi Gyeongseong store. Mitsukoshi Gyeongseong Branch was recognized by the National Archives of Korea as the first department store in Korea.
After the liberation of Korea, it operated as Dongwha Department Store, but was acquired by the Samsung Group in 1963 and changed its name (department store name) to Shinsegae Department Store. Shinsegae Department Store led the modernization of Korea's domestic distribution industry and left many firsts and best records.
For example, in 1967, we conducted a bargain sale for the first time in Korea, and in 1969, we issued credit cards for the first time in Korea. In 1991, it separated from the Samsung Group and began a new challenge as a distribution specialist. In 2001, the company name was changed from Shinsegae Department Store to Shinsegae. Currently, Shinsegae has 15 branches nationwide, and is loved by many customers as a space where you can enjoy various shopping and culture, including luxury brands, specialty restaurants, collections, and cosmetics.
Source: Hanaega (hanega.com)
The Secret to the Popularity of Shinsegae Department Store
There are many reasons why many people prefer Shinsegae Department Store.
Shinsegae Department Store is the first department store in Korea, and I think one reason is that it has a good reputation and reputation. In addition, many people think that it has a luxurious image because it handles various luxury brands.
The fact that Shinsegae Department Store is actively responding to the changing distribution trends after COVID-19 can also be a reason why many buyers prefer Shinsegae Department Store. According to the sentence "announcement of survey results on usage patterns of MZ generation department stores and preferred brands" published by the University Research Institute for Tomorrow's 20th University on April 6, 2020, Shinsegae Department Store is expanding its E-Commerce organization, live commerce, NFT, metabus business, etc. You can see that we are trying to change in many ways for line and offline integration.
Shinsegae Department Store can even show that it has solidified its customer-centered thinking by constantly observing and researching customers' lives. It can be said that it has gained a lot of popularity from customers because it provides customized services and promotions tailored to the lifestyle of customers.
In addition to this, I think that there may be customers who prefer Shinsegae Department Store for reasons such as accessibility, discounts, events, and memberships.
I recommend visiting Shinsegae for shopping.
Shinsegae Department Store carries a wide variety of brands and products, so customers can find products that suit their tastes and budgets. In addition, as mentioned above, Shinsegae Department Store provides customized services and promotions to increase customer satisfaction.
There is also a service that allows you to purchase products online and pick them up offline through the Shinsegae Department Store app.
In addition, Shinsegae Department Store is thoroughly disinfecting and disinfecting to ensure safe shopping even during times when social distancing is required due to COVID-19. So, I think Shinsegae Department Store is a good place to visit for shopping.
