It is famous that Koreans like coffee. Living in Korea, I feel it more. There are many coffee shops, restaurants and offices, and you can see coffee machines everywhere. Koreans who love coffee so much, of course, also eat a lot of simple coffee sticks, right? There are many coffee stick brands that are comfortable and have various tastes, but there is a coffee stick brand that is eaten a lot as it is almost a national coffee stick in Korea. It's Maxim Coffee!

History of Maxim Coffee

It is a coffee brand started by General Foods in the US along with Maxwell House, and was originally a sub-brand name of Maxwell House. Since 1985, when General Foods was acquired by Kraft Foods, it became Kraft's trademark, and Mondelez International Group, which was then spun off from Kraft, took over the trademark. In Korea, Dongseo Foods began producing it in partnership with General Foods in September 1980, and now it has become synonymous with instant coffee in Korea. It has been the No. 1 coffee brand in Korea for a long time and has occupied more than 80% of the market.

Types of Maxim Coffee

There are various product types. Only instant coffee powder is divided into bottled or bagged form and disposable coffee mix form. Before the 2000s, bottled or bagged forms were popular, but since then, disposable coffee mixes have gained overwhelming popularity. And there is canned coffee from Maxim brand. Compared to the overwhelming popularity of instant coffee, canned coffee is a bit sluggish compared to other brands.

Flavors include Arabica, Mocha Gold, Original, and Ice Mix. There are also cafe latte, cafe mocha, and cappuccino types, and the taste is quite good. Normal ice mix tastes like sugar water, but black ice mix has a refreshing taste. And since 2011, Namyang Dairy's French Café Coffee Mix has been counterattacking with controversy over sodium caseinate. As a counterproduct, White Gold with non-fat milk was released in early 2012, and Supreme Gold was released in 2021.

National Coffee: Maxim Mocha Gold Coffee Mix

'Maxim Mocha Gold Mild Coffee Mix' is the best-selling coffee in Korea!. However, contrary to the name, it does not contain any Yemeni mocha or chocolate and does not taste like that. It is very popular in offices and households, and is a must-have item for soldiers, especially administrative soldiers, orderlies, and administrative-related public service personnel. However, when the subsidy from the top is small, you end up drinking cheap coffee.

Have you tasted Korea's Maxim coffee? Maxim Coffee, which is simple and allows you to drink delicious coffee with just one stick, is very popular in Korea. There are many new flavors and various types, but the most popular flavor is mocha gold, and the mild coffee mix has become the national rice mix puffy.