When you talk about Korean animation, what comes to mind? In the past, I introduced the representative Korean animation 'Ppaekkom', but recently there is one Korean animation that is more popular than 'Ppaekkom'. That work is 'Pororo the Little Penguin'.
The name 'Pororo the Little Penguin' may not be familiar to you, but you must have heard of 'Pororo', the main character in this animation.
The character 'Pororo' is loved by everyone including adults as well as children. Especially in Korea, you can sometimes see public service advertisements featuring the character 'Pororo' when using public transportation such as subways or buses.
This time, we will learn more about the popular Korean animation 'Pororo the Little Penguin'. And I will tell you the reason why 'Pororo' is so popular.
Introduction to 'Pororo the Little Penguin'
To briefly introduce, 'Pororo the Little Penguin' is a Korean animation series that tells the exciting adventure story of Pororo the penguin on a small island with Eddy the fox, Loopy the beaver, Poby the polar bear, and Crong the dinosaur.
Source: Pororo the Little Penguin | TV - EBS, the lifelong school of the whole nation
'Pororo the Little Penguin' has been aired since 2003 and has been produced until now, and you can watch it on Netflix and YouTube. Pororo and his friends meet various characters such as the talking car Tu-tu, the robot Rody, and the bird Harry and have fun. Pororo is a penguin who has many questions and is curious, and acts as the leader of his friends. Eddy is a fox who loves to invent, and Loopy is a kind and gentle beaver. Poby is a healthy and brave polar bear, and Crong is a cute dinosaur who can't speak well.
Reasons for Pororo's popularity
We investigated that there are many reasons why Pororo is so popular.
Source: Pororo the Little Penguin | TV - EBS, the lifelong school of the whole nation
1. Pororo is a content tailored to the child's eye level. Pororo selected an animal character that children like and created an animation in 5 minutes, the maximum time a child can concentrate. In addition, I made a character with a three-headed body, the same body shape as children, and made it feel like it was my own story.
2. Pororo stimulates children's curiosity and curiosity. Pororo goes on an exciting adventure by meeting various characters such as the talking car Tu-du, the robot Rody, and the bird Harry. Pororo is a penguin with many questions and curiosity, so it forms a bond of sympathy with children. Also, Pororo and his friends feel joy and reward whenever they solve a problem or learn something.
3. Pororo satisfies children's desire to collect and communicate. Pororo meets 11 different characters and forms friendships. Children get to know the characteristics and personalities of each character and compare or sympathize with themselves. In addition, Pororo is expanded to toys and music to stimulate children's desire to collect. You can also satisfy your desire for communication by singing or dancing with Pororo.
Pororo's Social Impact
Pororo shows the value of democracy and cooperation. Whenever a conflict or problem arises in Pororo Village, he discusses it with his friends and finds an agreement. In addition, all problems are resolved and reconciled through solidarity and cooperation. Pororo does not discriminate against disability or religion, and we can see that he respects and considers all his friends.
Pororo is a symbol of inter-Korean cooperation and unification. Pororo animation was produced through inter-Korean economic cooperation. Initially, North Korea's Samchully General Assembly participated in co-production, and produced 22 of the total 52 episodes of season 1. Pororo is also popular with North and South Korean children, and is also used for unification education.
Pororo is a success story of Hallyu and the cultural industry. Pororo is currently exported to 110 countries, and there are many news that are loved by children around the world. Pororo is leading various cultural industries by expanding into toys and music. I think it can be said that Pororo has become a representative brand of the Korean animation industry.