Last time, I introduced you to 'Pororo the Little Penguin'. After researching information about 'Pororo the Little Penguin', I found out that this work is very popular not only in Korea but also abroad.
So, this time, I would like to introduce how the overseas market of 'Pororo the Little Penguin' is achieving and how popular Pororo is overseas. In addition, we would like to show the results of a survey on how foreign children rate and love 'Pororo the Little Penguin'.
Do you know that not only Korean dramas and movies play an important role in the Korean Wave, but also animations such as 'Pororo the Little Penguin' are actively influencing the expansion of the Korean Wave?
Overseas market for 'Pororo the Little Penguin'
'Pororo the Little Penguin' is also doing well in overseas markets.
'Pororo the Little Penguin' is a famous Korean children's animation that aired in 2001 and was produced by Iconix Entertainment Co., Ltd., which specializes in animation planning and character marketing. 'Pororo the Little Penguin' is currently airing in over 150 countries, and is gaining popularity in the United States, China, France, and Indonesia. Also, Pororo was aired on the Dutch national broadcasting station, which is said to be the first case of Asian animation. The representative of Stardust Media, which is in charge of importing and distributing in the Netherlands, cited 'Pororo the Little Penguin''s solid graphic quality and high educational quality as success factors. 'Pororo the Little Penguin' can be seen as a character that shows the possibility of increasing the income of Korean cultural contents in overseas markets.
Evaluation of 'Pororo the Little Penguin'
Foreigners generally evaluate 'Pororo the Little Penguin' positively.
Pororo is being broadcasted in more than 110 countries and is recognized as an excellent work from the perspective of early childhood education. Pororo is a unique and stateless character called a penguin, and it is an edutainment genre animation that blends fun and lessons well.
In addition, as it became known in Korea that the animation was created by South and North Korea, Pororo is being evaluated as a model example of inter-Korean cooperation, and foreigners cited Pororo's solid graphics and high educational quality as success factors.
The reason why foreign children like Pororo
Because Pororo is a unique and stateless character called a penguin, children of any country can accept it friendly. Also, Pororo likes to ride and play with friends, which matches most children's tastes.
In addition, Pororo is an edutainment genre animation that harmonizes fun and lessons well, and I think there is a reason why it is a content that children can enjoy watching and learning. I feel and seem to be able to focus.
There are many reports that Pororo consists of various product groups, so that children can enjoy collecting and communicating.
Even adults are recommended to watch 'Pororo the Little Penguin'.
Pororo is an animation for children, but I think it is a work that can give fun and lessons to adults as well. Adults can relive the innocence and imagination of childhood by watching Pororo.
Also, Pororo is meaningful in that it is an animation created by North and South Korea together. Through Pororo, you can develop a desire for harmony and cooperation between the two Koreas.
