hello everyone! Today, I will introduce you to Hannam-dong, a neighborhood in Seoul that Hallyu stars are fascinated by. Hannam-dong is a neighborhood located in Yongsan-gu, and the name itself contains the mystical power of a dragon. It has a variety of faces, from historical sites such as the National Museum of Korea and the War Memorial of Korea to small capitals with a cosmopolitan atmosphere such as Itaewon.

The specialness felt here is because Hannam-dong is a street of culture and art, where art museums, galleries, pop-up stores and flagship stores that reflect the latest trends gather. Hannam-dong is famous for having many Korean celebrities living there, and there are plenty of restaurants and hideouts that they like to visit. From now on, we will take a look at the attractive places you can experience in Hannam-dong through the 2023 Seoul Beauty Travel Week.

Gourmet 494 Hannam, a classy lifestyle platform in Hannam-dong

Introducing ‘Gourmet 494 Hannam’, one of the best places to enjoy lifestyle in Hannam-dong. This place is famous for frequent visits by Korean Wave stars such as actor Kang Dong-won and BTS RM, and Nine One Hannam is famous for being a place where many celebrities and influencers live.

It is popular because you can find all the restaurants loved by Korean Wave stars, such as Blue Bottle, Our Bakery, and Surin Hannam. In addition, there are a variety of stores, including high-end living select shops and premium food stores, making it a place with both professionalism and popularity. Enjoy gourmet food and discover unique tastes at Gourmet 494 Hannam.

• Address: 91 Hannam-daero, Yongsan-gu, Seoul
• Operating hours: 10:30 - 20:00 (Closed on 2nd and 4th Sundays)
• Phone number: 02-6905-4940

A cultural resort in the city, Sounds Hannam

‘Sounds Hannam’, which will be introduced as the best place to relax in the city, is known as a resort in the city. This is a complex cultural space consisting of residences, offices, and commercial spaces, and is characterized by an exotic atmosphere and beautiful design.

Sounds Hannam's commercial space includes cultural spaces such as a gourmet space, a bookstore, and a premium sound theater, as well as various shops. It is famous as a hot place visited by many celebrities, and various events and pop-up stores are held, so be sure to check it out.

• Address: 35 Daesagsa-ro, Yongsan-gu, Seoul
• Operating hours: Daily 09:00 - 22:00 (varies by store)
• Phone number: 02-511-7443
• Instagram: @sounds.hannam

Convergence Art Museum, Leeum Museum of Art

Introducing the ‘Leum Museum of Art’ as a place where you can experience art and culture in Hannam-dong. The Leeum Museum of Art is an art museum famous for its world-class collection and the building itself, designed by world-class architects, is a work of art. It is also famous as a place where famous K-pop stars such as Blackpink's Rosé, BTS's V, and SHINee's Key frequently visit and receive artistic inspiration.

Leeum Museum of Art is currently evolving into a convergence art museum that transcends eras and genres through various exhibitions, such as the exhibition of artist Kang Seo-kyung's work.

• Address: 60-16 Itaewon-ro 55-gil, Yongsan-gu, Seoul
• Operating hours: 10:00 - 18:00 (Closed on Mondays)
• Phone number: 02-2014-6900

The mecca of delicious K-stars, Hannam-dong Oriental Chicken

The last place to introduce is ‘Hannam-dong Oriental Chicken’. Chicken is one of the foods that has a special meaning to Koreans, and this is a chicken restaurant in Hannam-dong that is famous for being frequented by K-stars and influencers.

Hannam-dong Oriental Whole Chicken sells grilled chicken over an open flame over oak wood, and the chicken is filled with glutinous rice, jujubes, garlic, and licorice, so you can enjoy nutritious whole chicken without worrying about calories. This place is famous for its delicious restaurants, and many celebrities often meet here.

• Address: 38 Daesagsa-ro 34-gil, Yongsan-gu, Seoul
• Operating hours: 16:00 - 00:30 (Closed on Sundays)
• Phone number: 02-797-8677
• Instagram: @hannamdonghanbangchicken



There are a variety of things to enjoy in Hannam-dong, from beauty, culture, art, and restaurants. Visit Hannam-dong this fall and experience for yourself the charm of the neighborhood loved by stars! enjoy your trip! 🌟