What do you think of when you think of Korea in your hometown? In my hometown, people say that Korea is famous for good ginseng, cosmetics, and health foods. So when I travel to Korea or study abroad in Korea, I buy a lot of ginseng and cosmetics through questionnaires. There are also many Korean cosmetic brands. Today, I will introduce you to a high-end Korean cosmetic brand.

Sulwhasoo Brand

Amorepacific's luxury cosmetic brand with the concept of oriental medicine. In the past, women in their 40s or older were the main target layer, but after rebranding in 2022, we are running women in their 20s and 30s as a target layer! Sulwhasoo is a brand developed by AmorePacific and launched in 1997. AmorePacific is the company that developed ABC Ginseng Cream in 1966, Korean Ginseng Sammi in 1973, and Sulwha in 1987!.

Sulwhasoo cosmetics

Door-to-door sales, also known as door-to-door sales, has a very solid position among housewives in their 40s, and they are steadily maintaining it. First of all, since the main customer base itself is middle-aged and elderly women in their 40s or older, it is suitable for door-to-door sales with a lot of networking power. Due to its nature, the price of door-to-door sales is the same as that of department stores, or rather slightly more expensive, but instead, only a huge amount of samples are added as a bonus, and Sulwhasoo offers such a huge amount of samples that people who have used door-to-door sales once continue to reuse them. do!.

Sulwhasoo Black Pink Rosé

In the past, since the marketing was conducted with a focus on middle-aged women in their 40s or older, the old-fashioned image of 'cosmetics only used by mothers, aunts, and grandmothers' was entrenched. Because of this image, young customers were shunned, and overseas sales in China and other countries were sluggish due to being pushed out by other companies' products. I got a lot of interest!.

Sulwhasoo Chinese market

It is a popular cosmetics brand in China. It is said that he even asked a Chinese traveling to Korea to buy it from his neighbor. In China, it was used as a synonym for high-end Korean cosmetics, and it was famous for sweeping all expensive cosmetics at duty-free shops!. It is said to be popular even among North Korean high-ranking women!. lol.

Have you tried Sulwhasoo cosmetics products? It's expensive, but it's a good brand!. I tried the sample once and I really liked it!. If you are looking for good cosmetics, give Sulwhasoo a try.