Hello 😊

Hey guys, how do you buy clothes in Korea? Today, I'm going to introduce you to an online shopping platform that I use a lot while living in Korea~

1️⃣ 29cm

29CM is one of my favorite online shopping platforms. It offers a variety of products in various categories such as fashion, lifestyle, and beauty. 29CM is a bit more expensive than other platforms. Rather than simply providing cheap products, 29CM emphasizes unique and sophisticated design, brand story, and product philosophy to provide differentiated value to customers.

2️⃣ Musinsa

Musinsa is also the largest online fashion platform in Korea. Musinsa offers trendy products through collaborations with various domestic and international brands. Musinsa also has an offline store. Musinsa's offline store serves as a space where brands and consumers meet rather than simply for the purpose of sales.

3️⃣ Zigzag

ZigZag is one of the most popular fashion platforms in Korea since its launch in 2015. ZigZag is especially popular among young women in their late teens to mid-20s. The platform has a lot of unique styles and is mainly used by fashion-conscious young women.

4️⃣ Ablely

Ablely is a platform that introduces various products, including lifestyle, fashion, and beauty. Ablely’s advantage is that it offers products at relatively reasonable prices. It is cheaper than platforms like 29CM or Musinsa that offer various expensive brands and a wide range of prices. It is recommended for international students who are pursuing cost-effectiveness and trends at the same time.

Today, I introduced you to the clothing shopping platform that I mainly use in Korea. What do you think? I hope it was helpful.

Have a nice day~